“My company was at somewhat of an e-commerce plateau, and I had a lot of questions as to what I needed to do with regard to moving forward. Maddison was the answer to all of those questions.

She came onto the team having done her homework, asking the right questions, and quickly laid out a plan of action that has not only measurably improved business but has also clarified and helped us prioritize business decisions in a world where there is seemingly an endless amount to learn about marketing and e-commerce.

Maddison is meticulous, organized, methodical, and always asks the right questions. Not only is Maddison a great listener, but she knows when to express her opinions if she feels that it will ultimately be best for your business, and is one of those people that you can’t imagine not having on your team once she’s there.”

— Joe L.

Owner of Peapod Jewelry

“Our experience with Maddison at Northeast Media Collective has been spectacular. In addition to being a knowledgeable, warm and friendly team member, she always establishes an immediate positive rapport with clients. It is common for our contacts for design and development projects to comment on how much they enjoyed working with Maddison and on how much they learned through her process. She is a very clear communicator and her IA deliverables are always comprehensive, clean and clear. She is unquestionably among the very top resources we've worked with in this area of expertise. She has a strong talent for converting websites that suffer from poor structure and bloated content into efficient and communicative online presences that portray the client accurately and seamlessly. Her work is based on a strong attention to detail and is always supported by data and metrics that she evaluates thoroughly and carefully. Maddison would be an asset to any team and we look forward to working with her in the future!”

— Neil A.

Principal of Northeast Media Collective

“Maddison was wonderful to work with – flexible, energetic, and insightful – during the discovery phase of our website redesign. She helped us seamlessly blend the findings from her analytic research with our priorities into a framework that lifts up our work in new and engaging ways. Our time with her paved a clear and smooth path into the rest of a successful design process.”

— Andrew C.

Communications Director, John T. Gorman Foundation

“Maddison is a delight to work with. She meets you where you are, listens intently to your goals and challenges, then expertly guides you to an impressive finished product. We went into our process thinking we knew exactly what we wanted, but Maddison helped us find a far better path to achieve our desired results. We couldn’t be happier! Maddison leveraged my content matter knowledge with her website expertise to design a website plan that far exceeded anything I had originally envisioned. She figured out how to get into my team’s minds to anticipate their needs and eliminate their challenges in the field. She organized all of this thoughtfully and strategically. We thought she would help with the first step of the website planning, but she led us through the first few steps so our web design, development, and writing teams could hit the ground running! I highly recommend Maddison to any company looking to build or revamp their website. She combines experience, expertise, analytics, and best practices to design an optimal website experience for your stakeholders.”

— Sara O.

Director of Development & Communications, Avesta Housing

“We hired INSIGHTIMIZE to help us optimize our campaign landing pages and to understand trends in the performance analytics we were tracking. Maddison audited all our pages, analyzed the results, and developed hypotheses for us to test against. We ended up with insights about how our audience uses our web pages and we’ve been able to apply her advice to all our pages to improve performance! Maddison is also a pleasure to work with and a true subject matter expert in her field. 10/10!

— Chip M.

Sr Director of Digital and Content Operations

"There are so many things I appreciate about working with Maddison. Professionally she is organized, efficient, productive, and aware of current trends and styles in this ever-changing, overwhelming world of having an online presence. Personally, it was important for me to work with a woman in this field for my own comfort level and to support a female in tech.

She held my hand through the whole design process of my new website and while learning Squarespace. Now I have the ability to update and change my website without needing to ask for help every time! Her understanding of search engine optimization means my website generates more leads, which translates into more clients. And that means I can focus on doing the work I love: teaching movement that truly heals to ever more people."

— Meredith C.

Owner, Instructor of Springboard Pilates

“Maddison is such a joy to work with! The passion for her line of work exudes through her responsiveness and willingness to learn the ins and outs of our company as a unique entity.

During meetings, she listens with the intent to problem solve and really hear what you're saying, ultimately sourcing effective conversations from our team as a whole. Her enthusiasm and work ethic is contagious, pushing other members of the company to excel at Maddison's lead. I value the method of organization throughout her charts, emails, and project timelines, all of which further support the success of our goals. I'm so thrilled to be working with and learning from this powerhouse woman!”

— Cassandra R.

Director of Communications & Public Relations for Black Bear Energy, LLC

“Working with Maddison has been a wonderful experience, it has never felt like she is an outside consultant, we all feel she is a part of our Holistic Health team. Maddison takes the lead on projects and is task-oriented, so we can accomplish large projects in a short amount of time. With her help we’ve achieved and exceeded our goals, we can’t imagine working without her!”

— Dr. Jessica Yasko

CEO, President of Holistic Health International